How to become a digital marketer full process and course details
To become a digital marketer we need to know why it is necessary to do this course. now a days we saw that traditional marketing is replaced by digital marketing because it is better, easy to use and effective marketing strategy than traditional marketing. digital marketing can reach more consumer than traditional marketing. and it is costs less than traditional marketing. now we see the steps below to see the complete details of this course.
How to become a digital marketer, process to complete digital marketing :-
To become a digital marketer you need to see below steps:
Step 1: What is digital marketing and its modules or topics.
- On page search engine optimization
- Off page search engine optimization
- Linked in
4. Google Tools
- Business listing
5. E-commerce Marketing6. Affiliate marketing7. Freelance Marketing8. What's app marketing9. You tube 10. E-mail marketing
Steps 2 :- Definitions of Digital marketing modules:-
Search Engine Optimization :- It is the process of maintaining and making the quality of your website, so that the quantity of traffic is increased and on search engine it can rank higher. it mainly focus on unpaid traffic generally (known as organic traffic) rather than paid traffic
It is of
two types:-
- On page search engine optimization:- It is the optimization of your website by yourself or that you control, so that the traffic comes to your website or it can rank higher in search engines. It mainly uses internal links which connect the same page to same website.
- Off page optimization:- It is the optimization of your website by other website that you doesn't control, like brand promotion or promoting your website by other website. The traffic comes from other website in your website through back links or hyper links. This traffic mainly include inorganic or paid traffic.
Social media optimization:-
It is the optimization done using social media platforms, where websites or brand promotes their business by putting their content on social media platforms like Facebook, Instagram, and linkedin according to social media best practices.
1. Google
tools:-
- Google search console:- Google Search Console is a service provided by Google to help you maintain and troubleshoot your site in Google. There is no need to sign up for Google Search Console for search results. It also helps you understand and improve the way you view the site.
Google Analytics :- It is a tool that helps Organizations or websites to determine top sources of traffic of users. This tool analyze costumer activities and Behavior, such as for example purchases and adding products to cart in retail website. this will help you to improve marketing campaigns and strategies.
- · Google ad
words:- It is a system or tools developed
to help businesses or Organizations by host a image ad or text appears on the
page related to keyword search by user. google used this tools by their search
engines and partner sites.
- · Google ad sense:- It is google tool by which your earn through your website by taking approval by google ad sense. google ad sense show ads related to your websites contents. google doesn't charge for approval.
Business listing:- Its a listing of any business organization on Google map. its address and contact details can be list on Google map.
E-commerce marketing:- Its is a type of marketing that you can generate traffic in your website through promotional activities. you can encourage costumer to buy your product and services and post buy it.
Affiliate marketing:- Affiliate marketing is such a medium that connect consumers to the products of seller which is available on seller’s websites.The person who connects seller and consumer is called affiliate and this process is known as affiliate marketing.
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