How to become a digital marketer full process and course details

To become a digital marketer we need to know why it is necessary to do this course. now a days we saw that traditional marketing is replaced by digital marketing because it is better, easy to use and effective marketing strategy than traditional marketing. digital marketing can reach more consumer than traditional marketing. and it is costs less than traditional marketing. now we see the steps below to see the complete details of this course.

How to become a digital marketer, process to complete digital marketing :-

To become a digital marketer you need to see below steps:

Step 1: What is digital marketing and its modules or topics.

Digital marketing is a medium through which business man or corporate promote their business or brand digitally by means of social platforms and digital devices. It includes various modules or sub modules given below.


1.  Content marketing


2.  Search engine optimization

  • On page search engine optimization
  • Off page search engine optimization
 3.Social media optimization 
  • Facebook
  • Instagram
  • Twitter
  • Linked in

 4. Google Tools

  • Business listing 

5.   E-commerce Marketing
6.   Affiliate marketing
7.   Freelance Marketing
8.  What's app marketing
9.   You tube 
10.   E-mail marketing

 Steps 2 :- Definitions of Digital marketing modules:- 



Content Marketing :- Content marketing is a type of marketing that mainly focus on content like articles, video and podcasts. this marketing is used to attract, engage and retain the customer on the website.


Search engine optimization

 Search Engine Optimization :-  It is the process of maintaining and making the quality of your website, so that the quantity of traffic is increased and on search engine it can rank higher. it mainly focus on unpaid traffic generally (known as organic traffic) rather than paid traffic

It is of two types:-

  •     On page search engine optimization:- It is the         optimization of your website by yourself or that you   control, so that the traffic comes to your website or   it can rank higher in search engines. It mainly uses     internal links which connect the same page to same   website. 

  • Off page optimization:- It is the optimization of your website by other website that you doesn't control, like brand promotion or promoting your website by other website. The traffic comes from other website in your website through back links or hyper links. This traffic mainly include inorganic or paid traffic.


 Social media optimization:- 

It is the optimization done using social media platforms, where websites or brand promotes their business by putting their  content on social media platforms like Facebook, Instagram, and linkedin according to social media best practices.

1.                      Google tools:-

  • Google search console:- Google Search Console is a service provided by Google to help you maintain and troubleshoot your site in Google. There is no need to sign up for Google Search Console for search results. It also helps you understand and improve the way you view the site.
  •        Google Analytics :- It is a tool that helps Organizations or websites to determine top sources of traffic of users. This tool analyze costumer activities and Behavior, such as for example purchases and adding products to cart in retail website. this will help you to improve marketing campaigns and strategies.  

  • ·   Google ad words:- It is a system or tools developed to help businesses or Organizations by host a image ad or text appears on the page related to keyword search by user. google used this tools by their search engines and partner sites.
  • · Google ad sense:- It is google tool by which your earn through your website by taking approval by google ad sense. google ad sense show ads related to your websites contents. google doesn't charge for approval. 
  •     Business listing:- Its a listing of any business organization on Google map. its address and contact details can be list on Google map.

  E-commerce marketing:- Its is a type of marketing that you can generate traffic in your website  through promotional activities. you can encourage costumer to buy your product and services  and post buy it.

  Affiliate marketing:- Affiliate marketing is such a medium that connect consumers to the products of  seller which is available on seller’s websites.The person who connects seller and consumer is called affiliate and this process is known as affiliate marketing 



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